Autobiographical Piece †My Working Life Essay

I got my first paid job when I was about twelve. I delivered a free paper with a friend, I would do about 400 papers for about seven pounds each, and it had to be done between Thursday and Saturday. Me and Cameron got really close during this as we would talk the whole time about things and become better friends then before. Although the pay wasn’t brilliant for a twelve year old it was really good, most of it went on pokemon cards and stickers, I remember selling my pokemon cards and made a big profit, selling eight cards for ninety pounds with my friends. I did my round with Cameron for about a few months before I got my own round, and did it for about six pounds for just fewer than two hundred papers. I always remember working really hard to get the papers done, occasionally I would do them on Sunday’s which was out of the boundaries but the supervisor never checked so it didn’t matter, I was earning a lot of money which just went on Nintendo games at this point as I had just started my teens. As the months went buy I started to get a bit bored with the round, walkman’s and CD players were getting a bit boring now and couldn’t make the round fun, so I took another round and shared them with Goran, another friend, I became closer to him as we did the round and we then became really good friends. Goran and myself worked hard to deliver all the papers and would spend a few hours a week doing them, for a good few months, then I started to get even more bored with delivering the damn papers that no one read, he left the round, so I kept both, and started putting about half the round under people’s recycle bins. It was actually really clever, I would put the papers in bins where there were other papers the owners had put down to cover them, they would get recycled saving people money and I would be gone just long enough for my mum to think I had actually delivered the round. After a few weeks the ‘dumping’ escalated to a level where I would not deliver any papers sit outside for three quarters of an hour or so (about an hour less then it would take me) reading a book or listening to music. I would try and ‘do’ the round while my mum was out so that I wouldn’t have to bother hanging around outside I could just go straight back home after leaving them in an alley somewhere. I was earning fourteen pounds for about five minutes work, which I thought was the bees knees and so did my friends. I did this for at least six months, until there was knock on the door, when I opened it the paper round supervisor was there staring angrily his car filled with thousands of dirty papers behind him, he said give me the trolley and the bag, you dumped papers, silently I did so, he asked to see my Mum, she was upstairs, but I said she was out, so he turned and left. I was gutted, a bit guilty but a bit pissed off my brilliant money making scheme was over. I decided to be unemployed for a while I was about fourteen and had been working for nearly about two years, so I took a few months off, but then I took up a morning paper round which earned me fifteen pounds, I had to do it every morning about 8am, I got progressively later and later as the round irritated me further, I moved to a larger round which earned me twenty pounds, which was more papers and took longer, after a few months it really started to hurt my back and the early mornings were getting me down, I had stashed away a bit of money so left the round. I did my work experience in early summer of 2002 at the Slough/Windsor Marriott, it took me about an hour to get t here, and I got lost on the first day so was about an hour late, luckily the people there were quite relaxed and didn’t mind, for the first three days I worked in conference and banqueting, which basically involved setting up and cleaning conference rooms, and serving coffee and tea to people in the main conference room. This wasn’t exactly riveting, but for the first time I was actually working with people and the people were so nice that it was impossible not to have fun and enjoy myself. For the other days I worked at the leisure centre reception. I would deal with minor customer problems, clean the exercise machines, the bar in the pool, check toilets are not too dirty, close lockers, fill soap and shampoo pots and the like. I would sign members in and out and take phone calls. They taught me these skills, and were helpful. Like in conference and banqueting, the people at the Leisure Centre were really nice and relaxed and would joke around a lot and made the day fun and not seem much of a chore. Working at The Marriott gave me a really good experience of working, and they did give me a leaving present when I did leave, albeit I was thrown into the pool as my present, it was all good fun. After I left the Marriott I resumed a morning paper round, this time from a different closer shop with a nicer owner who was a bit more lenient, I did this round for a few months, until the shop closed down but another took shop took the round so I left for them and got a slight raise to twenty two pounds. I quit the round in early summer, and took a job in a travel agent delivering leaflets for 3 pounds an hour, I soon quit and got a job in a butchers. It was not difficult to get my job at the butchers, I saw a sign advertising in the window, I went in, said is the job still available, and got it, with the only questions asked being can you work Thursday, Friday, Saturday and can you start this Thursday, oh and what’s your name, I barely remembered to ask the wage, which was thirty five pounds a week for around nine hours, which wasn’t too bad I thought. I don’t really remember the first month or so of my work except it was quite hard work and I used to not come in at least one day a week, and they made jokes out of it, and made lots of jokes about everything which made a nice working atmosphere. I remember my excuses running out for why I was taking days off, but after a month or two I really started to enjoy working there. I sort of clicked with two of the butchers sense of humour and we had a really good laugh, they would give me more responsibility although I wasn’t allowed to cut meat I would prepare kebabs, burgers, cooked foods, and make shop look tidy as well as wash up and do general cleaning. The shop sold all sorts and was a delicatessen as well as butchers, and I would get a large discount there and the produce was of very high quality, which pleased my Mum obviously. I started to enjoy working at the butchers, I would work four or five days a week, earning around one hundred pounds regularly, I would meet with the owner of the chain and go to the bank to pick up money for the tills, and got to know some of the customers. The butchers and me would have great fun joking around and insulting the other butcher who no one liked. I had many barbecues with my friends with the stuff I got from there, but after six months I moved house and the butchers was just too far away especially with the beginning of college, and so I left as I started college. I go back and visit the butchers occasionally and they still give me discount and lots of free things, and we still laugh and have a good time. We got discount from our local fruit and veg shop too because the fruit and veg people did at the butchers. I would advise you to go to work at some time in your young life, try and get a job with people and make sure the people are nice and are quite lenient with the hours and you should have a great time.

Thunder Road

Indicate a lack of self-control. For example, On pages 41-43, a young Maori boy had entered the paint shop where Trace and Karen worked at, and had pointed the knife at Karen to bring him some glue. Trace could have obviously ran for It, but to show himself off to Karen he tackled the boy down. He was very tempted to show himself. Temptation can be known for a bad cause, and even a good cause. The character of Trace is interesting in the novel. This is because he develops a close relationship with Devon (his roommate) , his low self-esteem and he changes from a lower to a leader.An interesting feature of Trace is his relationship with Devon. At first, Trace wasn't sure about Devon saying, â€Å"l didn't know who I was sharing a room with. † As the novel continued Trace started to spend more time with Devon eventually becoming so close that he feels that â€Å"we were brother's man†. Trace had no close family and in the novel, Devon became like his family. This was impor tant because it meant that Trace was willing to support Devon in everything he did, like you would for a family member.Trace's relationship with Devon is interesting to the deader, because it means that Trace is willing to do things he wouldn't normally do, including stealing the drugs. A second interesting feature of Trace's personality is his low self-esteem, which is shown through his relationship with Karen. Karen is a girl from a rich family. Her parents are both doctors and her house is a mansion. On pages 50-52, when Trace goes to dinner at the house, he feels that both her parents are looking down on him. He says â€Å"They thought I was nothing†. Instead of standing up to them, Trace sinks lower and drinks a lot to boost his confidence.This results in him humiliating himself In front of the family and ultimately, the end of his relationship with Karen. Careen's parents weren't actually behaving negatively towards Trace. He Just Imagined that they were because of his low self-esteem. This Is an Interesting feature of Traces personality because his low self-esteem makes him more likely to go along with what other people want. If he had a more positive view of himself, he might have behaved better at Careen's and might never have gone along with Devon. HIS low self esteem shows the reader his motivation for what he does In the novel.Thunder Road By horseshoes Thunder Road is a novel about the life of a 19 year old boy, having no connection to of Auckland, New Zealand. Though when love strikes the innocent Trace, his world is torn into two. Is street racing the best option or his one and only true love? Society, Love and sacrifice, Power of Tradition, though the central topic of this novel is Temptation. Temptation is usually used in a loose sense to describe actions that indicate a lack of self-control. For example, On pages 41-43, a young Maori boy had at Karen to bring him some glue.Trace could have obviously ran for it, but to show lower too le ader. An interesting feature of Trace is his relationship with Devon. At in front of the family and ultimately, the end of his relationship with Karen. Careen's parents weren't actually behaving negatively towards Trace. He Just imagined that they were because of his low self-esteem. This is an interesting feature of Trace's other people want. If he had a more positive view of himself, he might have behaved better at Careen's and might never have gone along with Devon. His low self esteem shows the reader his motivation for what he does in the novel.

Analysis of Consumer Decision Making Process

Consumer decision making process is a list of steps that are carried out by consumers concerning to a potential market transaction, before, during and after the purchase of a product or service. The process includes identifying the problem, collecting information, evaluating the alternatives, making the purchase decision and evaluating post purchase. Generally, decision making is the cognitive process of selecting a course of action from among multiple options. As a consumer, I find that the consumer decision making process is a great help in choosing for the right roduct which gives a consumer the greatest satisfaction. One of the latest scenarios where I applied this process into my product purchases was buying a beautiful, yet not too costly wedding gown, as I am getting married in the coming month. I went through five stages of the consumer decision making process in buying the perfect wedding gown as follows:- Problem recognition Information search Evaluation of alternatives Purchase / Decision making Post-purchase evaluation Problem recognition is the stage where the consumer is aware of a need or want. It occurs when the consumer realize a significant difference between his or her ctual state and desire state. My problem in this situation at this stage, is having to own a new wedding gown, because I am walking down the isle with my fianc © next month. This desire of something new leads to the triggering of the decision process. In addition to my problem, I do not have a very well-funded family, so I cannot afford expensive, luxurious designers wedding gown. Information search When a consumer discovers a problem or a need, he or she is likely to search for more information on how to solve it. The information search stage involves gathering nformation from various sources in order to make a better-informed decision, it helps clarifies the options open to the consumer which may involve internal search and external search. Internal search is not required in my situation, because I do not have any past experiences or feelings with wedding gown to recall to, as it is going to be my first time buying it. Since I have no prior experience with this high-involvement product, Ill have to use external search, that is, to engage in extensive search of the outside environment for helpful information on which to support a choice. IVe obtained information from various sources. First of all, I became more attentive towards commercial sources, such as, bridal gowns advertisements on the Moreover, I went to different bridal retailers to get help from the sales consultants and also to browse through the gowns myself. I even sought some information through internet source to see what the basic idea is I need to know about wedding gowns. Last but not least, I gained more information and opinions from my friends and family that are married, through word of mouth. Through gathering information, I learnt more about the brands that compete in the market and their features and characteristics. Evaluation of alternatives With the information search from the previous stage, it helps clarifies the problem for the consumer by suggesting criteria to use for the purchase, yielding brand names that might meet those criteria and developing the consumer value perception At this stage, I have narrowed down the options available to me and I have to compare the ones that caught my attention based on the criteria that matters most. After browsing through so many types of brands of wedding gowns, there are two main ones that really meet up to my requirements or expectations, that is Vera Wangs wedding dresses collection and Mori Lees. However, I cannot possibly purchase both of the gowns, because I only need one. Therefore, I have listed down and established the criteria of these wedding gowns for evaluation, so that I can make the right choice. The table below shows the designs of both wedding gowns:- Brands I Vera Wang I Mori Lee I Color Since I have a fair skin tone, a lighter delicate hue of dress should suit me very well. I Ivory I White pastel I Fabric- I prefer much lighter and softer fabrics, as Im getting married during a hot season. I SilkThis light and floaty material is nown for its lustrous shine, which gives a lightweight look and feel. I Chiffon and Cr ©pe These two materials were used to produce the tulle gown in delicate sheets. It gives a soft flowing with a crinkled floral texture. I Length-full-length gowns are more suitable for my formal wedding. I Full-length I Full-length I Silhouette- This refers to the shape of the gown and how it hugs your body. I Mermaid shapelt is form fitting and slim, but the skirt flares out below the knee to show the perfect hourglass shape. I Full ball gownThis is the most traditional wedding dress silhouette. The bodice is fitted through the waist with full puffy skirt. I Train- The gown comes with a long train for people to carry when I walk. I It is detachable, so that it will not be stepped on or torn during the reception. I It is detachable, so that it will not be stepped on or torn during the reception. I Mood- Dresses are also categorized by moods. I RomanticThe dress is strapless and is usually complemented with a long train. I Traditional and romanticlt is described as a full gown with fluffy bottom and bares a heart-shaped neckline. I Pricing- The price of the dress. I Approximately RM13, 000 | Approximately RM9,OOO I Purchase / Decision Making After giving the criteria of both wedding gowns a thorough evaluation, I have come to a decision on which dress to purchase. I chose the second option, which is the Mori Lees full wedding ball gown, because the design, texture and color really meet up to my requirements. As I have mentioned before, I am not very well-funded, thus I cannot afford to pay requires me to pay only 20% of the original price. Vera Wangs do not provide rental services, thus this adds extra points up on why I prefer Mori Lees gown. To implement my purchasing decision, I have decided to rent the gown from Milan ridal studio, Penang. There are many sizes available there, where I can try them and loan from there easily. Furthermore, I do not need to own the wedding gown myself, because I wont be wearing it again after my wedding day, so renting the gown is the best option. I have paid for the loan fee using credit card two weeks before my wedding day, so I can get myself prepared with the wedding themes and set ups beforehand. Post-purchase evaluation Last but not least, we have come to the final stage, which is the post-purchase evaluation of the decision. It is very common for consumers to experience concerns fter making a product purchase. After buying a product, the consumer compares it with expectations and is either satisfied or dissatisfied. What I experienced after using the product was the performance of this product exceeds my expectations, causing what is known as positive disconfirmation. After wearing Mori Lees wedding ball gown on my special day, I felt completely satisfied and contented with the gown I chose. That wedding gown suited me perfectly well on that day; the floral texture on the skirt matches the wedding theme flawlessly and I felt really comfortable wearing it. The fabric of the gown did not cause me to feel hot or itchy at all, unlike some other gowns I have tried. Furthermore, I was really happy with the decision I made, that is to only rent the dress. It helped me saved a lot from my budget and I still get to flaunt that piece of beautiful gown during my wedding day at the same time. Conclusion In short, I find that the consumer decision making process is really helpful when it comes to choosing the right product to purchase. I think this process is more suitable to be used in high-involvement purchases, which include those involving high xpenditure or personal risk for example buying a house, a car or making investments, because the stages of the process really guides you to choose the best option, without having to feel guilty or regret after buying it. I will strongly recommend people whom I know to use this process when they are purchasing something important, because it lessens the risk of buying and increases post-purchase satisfaction to a consumer after going through the stages and choosing the right alternative.

Marketing plan for rent a runway Essay Example | Topics and Well Written Essays - 3500 words

Marketing plan for rent a runway - Essay Example This report will analyze the strengths of this company in creating the right options for marketing while offering new ways and initiatives which the company can use to continue to expand the product line and interest in the runway. Business Mission The basis of Rent a Runway is to assist individuals who like high fashion but are on a budget or only need a fashion item for one occasion. The objective is to offer individual options from professional stylists while assisting with fashion forward looks for any occasion. The mission is based on women being able to look their best at any occasion while providing fashion forward advice and alternatives to assist with the best looks for any occasion. The team has expanded to designers and professionals that are able to assist in creating the perfect outfits for women and men that are preparing for any occasion (Rent the Runway, 2011). External Marketing Audit: Market Competition The fashion items that are offered through the Internet are con tinuing to grow and bring attention to the runway items of the season. The main competition is coming from emerging fashion stores that are able to offer luxury and brand name items at a lower price. These are combined with wholesale stores that offer even more opportunities for those looking at different fashions and designs. These are known to move higher into the competition based on price, types of designers available and the region which they are located in. They are furthered with competition that is based on finding the right clothes at a lower price. The current marketing competition for fashion is based on an emerging market that is expected to grow by 7 – 15% by the year 2020. These demands are based on the ability to get low priced fashions that are in style for the season and based on luxury and brand names at a discount (BofF Team, 2011). The continuous growth and expectations for online portals is causing several to turn to Internet solutions for their business. There is now advice that is being sent to those who are looking for new ways to promote business to move online, including retailers and those interested in the fashion business. This is leading brick and mortar retailers, wholesale businesses and others involved in creating other links to customers to set up businesses online. This is combined with emerging designers and brand names that are creating the same links to an online presence. Each of these are combining strategies for a stronger presence, leading to competitive alternatives based on customer loyalty and a growing global market. The association is based on creating a stronger sense of customer loyalty through the businesses that are working together (Haley, 2011). Internal Marketing Audit The association with Rent the Runway is one which is taking the main trends with the online presence among fashion lovers and expanding the market into one that holds several strengths. For the online portal to continue to work; howeve r, there is the need to extensively examine the marketing tactics and alternatives that are available. By doing this, there is the ability to create a stronger presence while moving forward with the competition that is online. Operating Results The operations that are a part of the online portal are based on a process that is required for an individual to be a part of. When one goes to the website, they are immediately

Service experience report Essay Example | Topics and Well Written Essays - 2250 words

Service experience report - Essay Example Services have several distinguishing factors all that have implications during marketing. One of these factors is that services are intangible that means that services cannot be stocked. Consequently, variation in demand is difficult to manage. In addition, the actual cost of the service is difficult to determine making pricing difficult. The other characteristic of services is that they are inseparable as they are produced and offered simultaneously (Hultman and Ek, 2011). This means that the consumer is present during the production of the service and the level of satisfaction attained is influenced by other consumers. Services are usually heterogeneous given that these activities are undertaken by humans and hence it is not possible to produce identical services. Lastly, services are perishable as they can never be stored, resold, or returned. For instance, a hotel company that offers bad services to its customers may not returned (Hultman and Ek, 2011). Because of the characteris tics described above, companies offering services faces several challenges in marketing to ensure effectiveness. This report describes the application marketing theories and concepts in the case of Palazzo Versace Hotel that had been visited to have a feel of their customer and identify critical points. The report will also present reasons that make customers feel dissatisfied with the services offered. The First Visit Service marketing efforts in the hotel industry are geared towards attracting new customers and encouraging subsequent visits. Consequently, when I booked at Palazzo Versace Hotel, Gold Coast, and the hotel had a new customer and therefore it had a big role in ensuring that it is able to maintain the customer. Despite having booked for hotel earlier, the front office staff of the hotel could not trace the booking details due to computer failure. However, as required in service marketing where the first experience plays a great role in determining the level of satisfac tion a customer receives in the service industry, the receptionists was quick to reassure me that all was well and assigned another room that is of the same status like that which I had booked. By assigning a room to the customer despite failure to trace his details of booking, the reception reassured the customer that the hotel is concerned about his welfare and has trust in them. This act may also be understood from the relationship marketing. Relationship marketing involves attracting and maintaining customers through enhanced customer to organization relationship (Gilmore, 2003). By demonstrating trust for the customer and assigning a room without much interrogation, the visitor is able to form a strong relationship with the facility and therefore it is possible to book at the hotel again. The other marketing concept that is evident in the case of Palazzo Versace Hotel and the customer is that of mutual satisfaction. According to Gilmore (2003), traditionally, marketing theory e mphasized on mutual satisfaction. Businesses make profits by also ensuring that they meet the needs of their customers. To ensure that customers achieve satisfaction, the services offered must be of high quality and adhere to value and convenience needs of the customer. In adherence to the needs of the customer, the receptionist recognized the value of convenience as a determinant to the level of sati

Dna, transposable elements, pv92 insertion, evolution, bioinformatics, Lab Report

Dna, transposable elements, pv92 insertion, evolution, bioinformatics, hardy weinberg equation - Lab Report Example Alu sequence that has been explored in this experiment is among these sequences. This DNA sequence is approximately 300 base pairs long that is seen to be repeated for about 500,000 times throughout the entire human genome. It is not yet known what function they play as well as their origin (Olson et al., 1989).These Alu sequences are known to possess characteristics that are critical to the geneticists. They are usually present within introns of a given genes, and they might be associated either with a disease or can be utilized in the estimation of relatedness between and among individuals (Deininger, 1989). In this experiment, there was analysis of a single Alu repeat and it was utilized in the estimation of its frequency in the class population as well as a basic molecular genetic variation measure. This was with no reference to relatedness between individuals or to disease. Figure 1 indicates the types of repetitive DNA in human genome An Alu sequence that was considered in this laboratory activity is located at PV92 region of chromosome 16. This specific Alu sequence is dimorphic, implying that it is present in some people but absent in other. Some individuals are known to possess the insert in either of the chromosome 16 copy (one allele), others may possess the insert in both of the chromosome 16 copies (two alleles). ... It will be 941 base pairs long only if there is Alu. This size increase is as a result of the 300 base pair sequence that is attributed to the Alu insert (Hollstein MC et al., 1991). There are 3 distinct outcomes that are probable when the products of PCR are electrophoresed on an agarose gel. If there is an Alu inserts on both chromosomes, each amplified PCR product will be 941 base pairs long. They tend to migrate at the same speed on a gel so in regards to this, one band will be visible which corresponds to 941 base pairs. If it is observed that neither of the chromosome posses the insert, then it means that each amplified product of PCR is 641 base pairs and they are supposed to migrate as one band corresponding to 641 base pairs. If an Alu insert is present on one chromosome but absent on the other, then it implies that one PCR product of 641 base pairs will be observed as well as one of 941 base pairs. Two bands will be revealed by the gel for such given sample. The 941 bp and 641 bp were separated basing on their sizes. As it is known that Alu repeats inserts themselves randomly in human genome. In relation to this, the Alu insert located in PV92 locus is very important in studies of genotype and allele frequencies in the human population. In the exercise done in the laboratory, the principles of the Hardy-Weinberg theory were applied in the analysis of the Alu insert allelic and genotypic frequencies in the population (Saiki RK et al., 1988). This was also to test the hypothesis that the class population alleles fit the prediction model of Hardy-Weinberg for genotype equilibria. By determining the Alu genotype genotypic frequencies within the student population, the corresponding allelic frequencies were as well calculated.

Assignment II Essay Example | Topics and Well Written Essays - 500 words

Assignment II - Essay Example This happens in the situation of securitization. The quality of the collateral can therefore be a credit for investors who can securitize them as many times as they can. Credit enhancement is a technique aimed at reducing default or risk of default. This is done through processes such as prioritizing tranches. Credit risk causes all non-agency securities to engage in credit enhancement. Credit enhancement of securities requires additional support against defaults. Specific security rating agency determines the amount of credit enhancement needed based on specific rating. There are two general types of credit enhancement mechanisms namely external and internal credit enhancement mechanisms. Overcollateralization refers to a state in which the collateral value is more than the par value of the issued securities. For instance, if securities of par value $10 million is issued and at collateral carries a market value of $12 million during the time of issuance of the security, there will be an overcollateralization of $2 million. This process can also be used to absorb losses; hence it may act as an internal credit enhancement. Senior-Subordinate Structure enhances credit tranching while the subordinate bond classes support the senior bond classes in terms of credit. For example, bonds are classified into three classes namely A (Senior), B (Subordinate) and C (Subordinate) with par values of $90million, $8 million and $2 million respectively. Bonds A and B are both credit enhanced by class C. No, the correlation of default among pooled assets doesn’t need to be highly positive. A highly positive correlation +1 indicates that assets in a pool face the same level of risk. Therefore, if there is a default in one class of assets then there will be a high chance of default among other assets in the same pool. Assume that there is a pool of loans that have been securitized.

Museums and the Advantage of the Product Differentiation Research Paper

Museums and the Advantage of the Product Differentiation - Research Paper Example â€Å"The British Museum Company Limited was founded in 1973 by the Trustees of the British Museum to advance the educational aims of the Museum. The Company currently engages in a number of activities, including wholesale and retail, publishing, the production of replicas and other merchandise, and licensing. The Museum has expanded its retailing division over the last few years, with the opening of the Great Court at the centre of the Museum offering further opportunities for trading. Having the best-designed shops the company offers several products for the customers from the books Specializing in ancient history, archaeology, art history and ethnography to pocket money priced items. The Company stocks many materials suitable for use in National Curriculum project work. These also include guidebooks to the Museum, postcards, T-shirts, stationery, camera film, stamps, jewellery and inexpensive gifts and the Museum's exclusive collection of replica sculpture, jewellery and fine sil k textiles. The British Museum has a long history of publishing, dating back to the mid 18th century, with the first recorded publication of catalogues to the early collections in 1749. The British Museum Press was founded in 1973 and is the world's leading museum publisher. Around 60 books are published each year in the broad subjects of history, archaeology, ethnography, fine and decorative arts and numismatics for scholars, children and the layman. For a number of years, the Company has been producing replicas and gifts based on objects in the collections of the Museum.

Analogies Q1 Essay Example | Topics and Well Written Essays - 250 words

Analogies Q1 - Essay Example Inductive arguments operate in a similar approach when it comes to analogies. For example an analogy created between trains moving in the same direction can be assumed that they have a similar destination through inductive argument (Carlson & Heth, 2009). As much as this assumption is not proven, inductive argument may justify the argument by assuming if the trains were going to different destinations they would use different routes. According to Carlson & Heth (2009) the relationship between analogies and inductive arguments is based on probability and similar relationships. Another clear example of an analogy is the inheritance of genes in a family. An analogy may argue that a child may acquire diabetes if their father has diabetes. An inductive argument may further argue that a child born in a family that a father has diabetes must have acquired the disease. In an argument by Carlson & Heth (2009) an inductive argument only tires to justify an assumption created by an

Airplane accidents- Who is responsible Should families of victims be Research Paper

Airplane accidents- Who is responsible Should families of victims be entitled to compensation - Research Paper Example No matter the case, families of the victims stand a chance of compensation depending on the occurrence of the accident and the contractual obligations of the airline company. The airplane manufacturers are the most responsible for the airplane accidents. This is because most of the airplane accidents are due to engine mechanical failures, which come as a result of poor engine design and manufacturing. As explained by one of the passengers in the Asiana Flight 214 â€Å"Then I heard the noise of the pilot trying to send more power to the engine to push the plane back-up† (Irving 52). This illustrates that due to poor design of the airplane engines, which cannot function normally throughout the journey is one of the causes of the airplane accidents. It is the manufacturers’ responsibility to ensure that all their airplane engines are of good quality to avoid causing accidents midway through the journey. The other manufacturing default is the use of poor fuselage skin used in manufacturing the airplanes (Norris 22). When the fuselage skin used in the manufacturing of the airplanes is very weak then there are high chances of occurrence of the airplane accident. This is because the fuselage skin cannot stand the high outside pressure compared to the pressure inside. This forces the air into the plane hence causing the pressure imbalance which cannot be controlled by the pilot resulting into accident. Manufacturing companies’ negligence is another factor that makes them responsible for the airplane accidents. The article Irving continues to state that W. James the chief engineer of Boeing asserted that the problem that resulted into the Southwest airlines Flight 812 accident was due to the poor manufacturing of the airplane and not a broader design (54). This indicates that most of the manufacturers are negligent on their part to ensure that they manufacture quality planes which do not have such serious defaults. But even when such manufacturing problems occur

Key Skills of Management Essay Example for Free

Key Skills of Management Essay 1. Introduction In this essay I have attempted to describe the key skills of management, in my opinion, and how working with others can develop them. I have drawn on my own experiences as a manager and reinforced my answers with research from the internet and other reference sources. There are various skills needed for good management, some skills are learned others are instilled as a part of that person’s nature. Within this essay I discuss these skills and the importance of good management behaviour. 2. Key skills my viewpoint I manage four teams, each consisting of 15 members of staff. Within each team is a supervisor whose task is to monitor the running of the operation line and to inform me of any deviation from the norm. I am privileged enough to have a support team of a quality facilitator, two fitters, an electrician and a process engineer, who I direct to assist with the events of the day. Enthusiasm and motivation I am enthusiastic and self-motivated; I maintain this through seeing issues as a challenge and an opportunity to test my skills. If I am enthusiastic then my staff will be encouraged to be motivated too, ‘It’s hard to be productive without enthusiasm.’ (Gates B) Henri Fayol states that there are fourteen principles of management. In principle number seven (Remuneration) Fayol argues that ‘Workers must be paid sufficiently as this is a chief motivation of employees and therefore greatly influences productivity.’ I personally do not feel that this is a chief motivation even though it is a factor but that job satisfaction and also a sense of belonging are greater influences in productivity. Communication I believe it is important to have a pre-shift meeting with the supervisors and run through what is planned for the day. Any concerns are raised prior to the start of the shift, so we have a clear direction of how we are going to achieve these goals. I try to keep meetings informative, constructive yet light and brisk. I feel it is important that we start the day with a can-do attitude. It is important to me that the delivery of any communication is clear, precise and accurate. Communication works two ways and I feel that we only learn by listening. I operate an open door policy, where any member of staff at any level can speak to me. Encouraging growth of people and business I want to encourage growth within the company; in order to do this I develop people by encouraging them to learn new skills and keep up-to-date with processes on the line. The rotation of staff within the production line not only benefits the operator with skills and self worth but also protects the company when manning levels are low. Control of production is constantly developing and shifts with new products, technology and tools. Clear instruction is given to staff to embrace and use these as a way forward for the success of the company and maintain our position as leaders in the world market. Following policies I follow the company policies in all aspects of my work and with discipline. I feel I am firm but fair; I nip things in the bud and deal with conflict in a calm, mature and professional manner. I am trustworthy and always deal with matters with integrity. Respect Respect plays an important role in getting results from staff. I respect everyone and work hard to earn respect from my staff by being a team player and not taking my role for granted. I have worked on every process on each line to different skill levels and am aware of the requirements of each job. I would never expect any member of staff to complete a task I would not do myself. Understanding customers It is important to understand the expectations of customers, to achieve these within the budget and on time. In order to achieve this we work closely to a plan, delivering on time and in full (OTIF). Feedback It is important that recognition is given on a regular basis to staff that are doing well and like wise, support is given to staff who find things a struggle. It is easier to rectify any non-conformance at the very beginning than letting bad habits form. The ability to explain things that are incorrect and how to rectify them is an important management quality. Resolving issues Whenever a major problem comes to light, I tend to bring key skilled personnel such as quality facilitators, department manager, shift manager, manufacturing supervisors, process engineers, fitters, electricians or operators into a brain storming session. We utilise the skills we have developed and use management tools such as, the ‘Ishikawa diagram’, or known to myself as the ‘Fishbone diagram’. Each personnel would have a valuable input using the knowledge that they have obtained from their own perspective. Cause Cause Cause Cause Cause Figure 1: Fishbone diagram as based on the original by Kaoru Ishikawa. In these sessions, we systematically work through inputs that could cause the effect that we see and then place a frame around the problem to find out what is, and is not a possible factor. Further investigation is made into these probable causes until the root of the issue is found. It is extremely important to use all of the skills at hand to have a complete overview. 3. Conclusion Throughout this essay I have explored the use of what are in my opinion, the most important skills to have as a manager. It is not intended as an exhaustive list, but a sample of the many ways people manage. In my opinion the most important skills of management are being able to project manage and coordinate while also having leadership qualities, or personable skills. In the words of John C Maxwell, Anyone can steer the ship, but it takes a leader to chart the course. Within this essay I have explored the nature of the key skills and have shown that in working together with staff, results can be achieved by following these rules.

Revenge in Hamlet Essay Example for Free

Revenge in Hamlet Essay â€Å"Hamlet is the finest of all plays in the English revenge tradition† (Shakespeare, IV). The recurring theme in William Shakespeare’s play, Hamlet, is revenge, every character in this play wants revenge on someone else. Revenge in this play means murder. From the beginning right through until the end of the book, there are three instances where revenge is seen; the ghost of Hamlet senior wants revenge on Claudius, Hamlet wants revenge on Claudius and Laertes wants revenge on Hamlet. Hamlet is the most serious play on revenge because of all the questions asked (Shakespeare, IV). At the very beginning of Hamlet, Hamlet seniors ghost appears to his son, Hamlet and demands revenge on his brother, Claudius. Claudius murders his brother because he wants to become king, his ambition and he wants to have the Queen Gertrude as his wife. When the ghost of Hamlet senior appears to Hamlet he says, â€Å"So art thou to revenge when thou shalt hear† (1.5. Line 7). Once Hamlet discovers that Claudius is the murderer of his father, Hamlet shall find revenge on his uncle. Also during the ghost’s appearance he tells his son to revenge Claudius’ soul in an unnatural murder, â€Å"Revenge his soul and most unnatural murder† (1.5. Line 25). Hamlet senior wants his son, Hamlet to find revenge on Claudius for his death and stealing his Queen. Now that Hamlet knows about his fathers murder and who actually caused it, he wants revenge. Hamlet wants revenge on his uncle, King Claudius for his fathers death. There are several chances that Hamlets has had throughout the play to get back at Claudius, but each time he hesitates and waits for better timing and different circumstances. During Act three, Scene three of Hamlet, Hamlet draws his sword and says to himself, â€Å"To take him in the purging of his soul,/ When he is fit and seasoned for his passage?/ No./ Up, sword, and know thou a more horrid hent† (3.3. Lines 85-89). Hamlet has a chance to avenge his father, but hesitates. Later on in the play, Hamlet has another chance to kill his uncle, â€Å"Here, thou incestuous, murderous, damned Dane,/ Drink off this potion. Is thy union here?/ Follow my mother† (5.2. Lines 318-320). Hamlet finally avenges his father and kills King Claudius. Finally, there is the revenge Laertes wants from Hamlet for his father’s death and his sister’s insanity. Laertes discovers Hamlet is home and wants his revenge. During act three, scene four of Hamlet, Hamlet murders Polonius, Laertes’ father and he lead Ophelia, Laertes’ sister to insanity.  As Laertes was conversing with the King, he says, â€Å"I dare damnation. To this point I stand,/ That both the worlds I give to negligence,/ Let come what comes, only I’ll be reveng’d/ Most throughly for my father† (4.5. Lines 132-135). At the point Laertes is at, he does not care what happens to himself as long as he finds avenge on his father and his sister. Laertes decides that he will wait until he is able to get back at Hamlet, he says â€Å"And so have I a noble father lost,/ A sister driven into desp’rate terms,/ Whose worth, if praises may go back again,/ Stood challenger on mount of all the age/ For her perfections. But my revenge will come† (4.7. Lines 25-29). Laertes never did get his revenge on Hamlet, as Hamlet actually kills Laertes. As it has been proven, Shakespeare’s play Hamlet has a recurring theme of revenge and each case of revenge resulted in a death. Everyone wants their revenge on someone! In Hamlet, revenge is a serious matter because of its results. Hamlet senior’s ghost and Hamlet both receive their revenge on Claudius when he is killed by Hamlet. Laertes wants his revenge on Hamlet but Hamlet kills Laertes before he gets the chance. Works Cited Shakespeare, William. Hamlet. New York: Oxford University Press., 2002. Print

Movie Analysis Of The Film Legion

Movie Analysis Of The Film Legion The movie opens with a scene of a vast, barren land with a womans voice on the background solemn and weary. The woman narrates about her memories of her mother constantly reminding her to always have a heart-to-heart talk with God. This was true until that moment they were left by her father (the husband). Instead, she only talks about the Apocalypse, saying that God has become tired of this crazy bullshit. The next scene is in Los Angeles, the 23rd of December 1:02 am. There is darkness filled with chaotic sounds such as sirens, the loud thunder and shattering of glass with a reflection of a bloody moon. Then came Michael, falling from the sky. He went to a dark alley, pulled an ornate knife and started peeling of his coat, revealing his wings (through shadow). He began tearing his wings from his back using the sharp knife. To tend his wounds, Michael went inside a weapon/gun/survival shop (GUN AND SPORT WORLD), killing the person guarding it from the inside. He used a fishing wire to stitch the horrendous holes on his back left by the detachment. He raced along racks and racks of guns, searching for weapons the right ones. Meanwhile, two cops, Burton and Estevez, patrols downtown in their police car (LAPD). Burton blurted how burning the streets would make him happy. A fresh start, thats what this place needs. he said. Estevez was not even finished expressing his thoughts when a loud explosion commenced almost right in front of them. Michael gradually appears from the smoke carrying two huge sports bag. He was confronted by the two cops, ordering him to drop the bags and to position his hands behind his head. Estevez slowly approached him and attempted to cuff his hands but as soon as he was near, Michael was able to grab him to be used as a human shield. Burton, while pointing the gun towards Michael and commanding him to let go of his partner, suddenly had his head shaking like mad. The now possessed Burton reminded and warned Michael that this was not the orders given to him by God and if he continues he will die together with the baby (human races only hope).Michael was able to kill the possessed c op, leaving both cops lifeless. He drove away using the police car. The movie continues with the scene showing what is going to be the main venue of the movies highlights. There is a couple of old silver trailers which looked like has not moved from the ground for a long period of time. Then, there was Jeep Hanson, bolted awake from a bad dream, covered with sweat and breathing deep. He got up from bed, stepped out of one of the trailers, gazed up to the diners roof where a large sign glows PARADISE FALLS GAS N GRUB and contemplated. Then came Charlie, a very pregnant girl who asked Jeep if he is alright and shared that she could not sleep because of the constant kicking of the baby. They had a deep conversation about how he worries about her too much even though the baby is not his. Jeep said that she can laugh like everybody else but he believes that she can be better with him and that they can raise the baby together. Charlie just kissed him on the cheek and left. It is now morning, a regular day for the keepers of the diner. Bob, the owner and Jeeps father, is shown trying to fix the TV while a black named Percy is cooking on the grill. They had a short conversation about their partnership and relationship. While on the other side of the diner, there is a beautiful girl, Audrey, seductively leaning over a jukebox. She is the epitome of rebellion. Watching their daughter move her hips to the beat, Howard and Sandra Anderson were both disgusted. The couple and the daughter had a few exchanges as to why she dressed like that and how she did not fail in answering them back every time. A black Cadillac driven by a black, Kyle, blazed the desert path. He passed a weathered road sign ENTERING PARADISE FALLS, NEXT SERVICES 50 MILES. He grabbed his cell phone only to find out that there is no signal in the area. He then spotted the diner just up the road ahead. He pulled over and got out of the car. Leaning next to the broken phones is Charlie. Kyle grabbed a crumpled hand drawn map and showed it to the very pregnant woman who was then smoking. He let out a statement that smoking is not going to do any good for the baby. Intrigued, Charlie said that she might consider quitting. Kyle asked Charlie if he is anywhere near where he is going by showing the map. Charlie said he is not even close. Jeep saw the two talking and asked if everything is alright. Charlie said that the man is just lost and needs a phone, and that was when they both entered the diner. Bob, upon seeing cigarette sticks held by Charlie, claimed that it is about time for her to quit smoking due to her condition. Charlie replied that he is not in the position to tell her that since he also smokes that heavy. Charlie then gave a pack of cigarettes to Kyle. Kyle is about to ask Bob if he can use his phone when Howard butted in to verify when will their car be fixed. Bob went out of the diner and into the mechanics bay only to find out that Jeep is not doing his job fixing the car, instead, the man is busy cleaning up a small crib for Charlies. Bob became upset and started confronting Jeep about what he is doing with his life, about his obsession towards Charlie and about his future. Bob thinks that it is time for him to leave the place. Jeep said otherwise, saying that he is constantly having dreams about Charlie and about something that he needs to do but having a hard time figuring it out. Bob told him that he had same visions when he was young, which only led him to his mediocre life right now. Bob walks back to the diner. Dark clouds form and line the horizon to the south. Jeep shifts his gaze up to the north highway. Same thing. A storm is coming. Meanwhile, back into the diner, Kyle is again about to address Bob on using the phone when something caught Bobs attention. The TV is on snow-screen. Bob gave it a final wallop and the picture snaps into the STARK GRAPHIC OF THE EMERGENCY BROADCASTING SYSTEM accompanied by its hollow tone which filled the diner. Percys old battery-powered radio did the same thing, hollow tone station after station. Kyles conversation with his son was cut off and dial tone was lost. Audrey speculated that it can be a terrorist attack. Bob calmed everyone down (especially Mrs Anderson) and speculated that this was just a line problem. A beat up Eighties Cutlass Supreme pulled off the highway and stopped abreast the pump station. An old lady stepped out of the car with her metal frame and wheels of a walker. Grandma entered the diner and ordered, commented on how unusual the name Charlie is for a girl. The old woman smiled to the Andersons and said that things will be over soon. Jeep entered the diner and quietly huddled with Bob about the cars condition. He said that he could try to fix the car but it might take time. Bob was upset about the news. Moments later, Charlie handed over the order and started having a conversation with the guest. As what seemed to be a sudden turn of event, Gladys started cursing and exclaiming that all babies should burn including Charlies. Mortified with what she heard, Sandra tried silencing Gladys but she failed, only to be called a cunt who always complain. Shocked and stirred with what Gladys has said to Sandra, Howard stood and tried making Gladys apologize for what she said. Gla dys lunges towards Howard and took a bite out of his neck which made him crumbled to the floor. Percy threw a pan to the old woman which broke her neck. Surprisingly, she is still standing, ready to assault anyone in the diner. She jumped and started walking on the wall and up to the ceiling like a lizard/crab, landed right in front of Bob, who was shooting his shotgun, slapped him, and knocked him unconscious. The shotgun clatters at Jeeps feet. Jeep snatches it and aims at grandma but cannot pull the trigger. He does not have enough courage to do so. Gladys screamed he cannot save HER and rocketed straight at him when suddenly three gunshots came from behind which knocked Gladys dead. It was Kyle with his gun. Percy, Kyle, Sandra and Audrey frantically carry Howard, his neck bandaged, to the Escalade. Kyle drove as fast as he could, hitting the gas hard. Audrey noticed the dark clouds ahead but was not sure what it was. Kyle grips the wheel, picking up speed. Suddenly, hundreds of tiny bugs begin to hit the windshield. They are not clouds, they are flies! The car then entered the swarm. Everyone is screaming. Back to the diner, Jeep is puking into a toilet bowl. Bob is tending his sored cheek. The father and son had a conversation about what happened moments ago. Jeep is hurting inside, telling his father how coward he was not being able to pull the trigger. Bob comforted his son by telling him that it was alright and that not everybody can play hero. They heard the sound of the front door chimes. Kyle, Percy, Sandra and Audrey carry Howard into the diner, all of them gasping for air. They narrated what happened on their way and Percy raced for the back to get his Bible and to start praying. A police cruiser skidded to a wild stop in front of the diner. It was Michael. Charlies face lit up when she saw the police car but froze a few feet from the car when she saw those piercing eyes of Michael. In moments, Bob, Kyle and Jeep formed a protective shield in front of Charlie. Bob raised his shotgun and demanded Michael to show his teeth. Michael let out a dangerous smile and snatched the gun from Bob, telling them that they do not have much time and possessed people like Gladys will arrive in no time. Michael distributed the weapons from the cars trunk and ordered everyone to go back inside the diner and seal the place. Everybody is clueless of what is happening. That night, two headlights appear in the darkness. An ice cream truck rolls slowly toward the diner. The eerie music emanates from the speaker on its roof. A tall figure stepped out of the van. The ice cream man is unnaturally thin. His gaze snaps up to the roof, jaw unhinges, bolts to the diner with startling speed. Michael and the men started firing. Bullets rip into the creatures body, knocking him on his back, arms and legs still twitched. Not long after, numerous headlights appear from the darkness as what seemed to be a parade of commuters. The men let loose with ferocious firepower. Explosions here and there, tires blow out, engines crash; vehicles swerve and collide with one another. Dark shapes bolt from the burning vehicles, scattering and surveying the condition of the area. They converge the diner form all directions, they move so fast it is as if their feet do not touch the ground. The men followed Michaels instructions and cut down everything in sight. Casings drop from their weapons like mad. Bodies burst and crumble to the ground. Suddenly, something got a hold of Howards body. It was torn away from Sandra. Howard screamed for help. Sandra dived for Howards stretched hands. It was a teenager about Audreys age. See what you made me do, mother!? Charlie and Audrey rushed to Sandras side. Howard screamed as his body is torturously stretched. Then, another disfigured man punched through the window, grabbed Charlies hands. Jeep came to rescue and grabbed her free arm just before shes pulled through. Without the help, Howard is ripped from his familys hands and out of the window. The dark figures started to pull back as if they had what they want. Charlie was still struggling from the rip of the creepy man when a sound of metal slashing flesh was heard. It was Michael who managed to disarm the possessed. Jeep and Charlie scooted away from the window as Michael lit up the night with successive firepower. After the incident, Bob demanded some explanation of what was going on. Michael told them that this is extermination; that the weakest willed are the easiest to turn. Those people were possessed by angels. Percy pointed out what he knows is that angels are the good guys, followed by a statement from Bob that he does not even believe in God. Michael said that their beliefs do not matter right now as the only thing that matters is the safety of Charlies baby. This intrigued Charlie, saying that she is just a regular waitress not worthy of any saving. The fallen angel stressed the fact that she bears the child who is the only hope for mankind, the Messiah. Either your child lives or Mankind dies, he said. They guarded from the roof in shifts of two. Percy and Kyle were first. They had a conversation about Percy being in army for two tours and about the gun Kyle used to kill grandma. They were surrounded with coldness. Percy let out a memory when he was a kid, when his father used to remind him to be happy and be satisfied with life until the very last day. Meanwhile, in the kitchen, Bob was cooking while Sandra stared blankly at her prescriptions. Bob, noticing how distressed Sandra is, offered a can of beer. Sandra politely accepted it and sipped a little, reminded her of Howard and how he was the beer drinker in the family. Sandra burst to tears. Jeep and Michael had a conversation about everything going on and about Michaels past. Michael narrated that he was once the general of His army and that his love and hope for mankind has not yet lessened. Jeep questioned Michael as to why he continued believing in mankind. He shared that he had witnessed mankind abuse the gift given to them through wars and killings. He also shared how he saw some people not lose hope which Some people, realize that being lost is so close to being found. He said that Jeep is one of those people, that Jeep is one of the reasons he is doing this right now. Michael headed for the roof, left Jeep staring after him, deep in thought. There is a faint glint of sunlight, the 24th of December. Michael is searching the horizon for movement. Sandra awakened, heard the voice of Howard calling her. Sandra rushed to the back door, pushed the tables blocking her way out. Kyle tried to stop Sandra but her determination and longing to see her husband helped her knock the black man, hit his head on the table. Audrey tried to do the same thing but was pushed back. Percy came to get a hold of the hysterical woman who managed to get out and was just a few feet away from the nailed husband. Suddenly, Howards body, covered with boils and pustules, exploded, shooting acidic juice around him. Percy was able to shield Sandra by making an about-face while holding her tightly. They managed to go back inside the diner. He came to a stop and fell, revealing the whole back side of his body, melted by the acid. Percy just died in front of Bob. Bob was so devastated by the death of his friend. Tears fell from his eyes. Meanwhile, a scene showed Sandra being tied by Bob and Michael. In a booth, Audrey watched as her mother is being restrained. She returned her attention to Percys radio, tuning, trying to find something in the static. After a while, she called everyones attention as she finely tuned the radio for the hint of a voice. It was a broadcast about a resistance formed against the possessed people on the outskirts of Las Vegas, also in Red Rock National in the northern Mojave Desert area. Michael countered everyones belief that they can head to Red Rock National for refuge, saying it is too risky to leave. Charlie stood at the sink, filled her lungs with smoke from the cigarette. She caught a look at herself in the mirror, run her hand along the curvature of her belly. Tears welled up in her eyes. Jeep and Charlie had a conversation about her not willing to give birth to the Messiah, about Jeeps unconditional love towards her and how she did not like the entire thing. Jeep left her in hurt and frustration, telling her to let him know if she is done feeling sorry for herself. Audrey and Kyle are bundled on the roof together, keeping watch. Kyle was teaching Audrey on how to hold a gun. Kyle was surprised, it is as if Audrey has been holding one all her life. Audrey stared to the red nothingness surrounding them. Then she shared why their family was on their way to Scottsdale. She told him that her parents believed that a more wholesome place would help her change her ways. The conversation turned into passionate kissing and touching. Then all of a sudden, the diner came back to life. The jukebox started filling the room with music, TV glowed with bright rolling static and the electric fans started spinning. After a moment, headlights appear on the highway. A Family Minivan stopped at the pump. A man jumped out of the car and, seeing that the coast is clear, raced around to the gas pump. Then an army of dark shades swarmed in fast. Kyle and Audrey tried all their might to warn the family about the trap but were too late. The man was bitten; splats of blood filled the vans windows. The mother and son frantically avoided the grips of the creatures. Kyle makes a desperately courageous play. He leaps onto the roofs sloped overhang sliding fast he drops to the ground in front of the diner. Kyle charges the dark mob. Creatures peel away from the woman and boy to confront Kyle head-on. He lets loose with a rain of bullets. He closes in on the family, blasting back the creatures huddled around them. He finds the young boy curled up with his hands protectively covering his face. Kyle swoops down and gathers the boy into his arms. Kyle moves on to the mother. But something odd is happening. Kyles throat is torn out. Kyle drops to his knees. Up on the roof, Audrey watches helplessly as Kyle falls. Out the window they see Audrey drop down from the roof and run towards Kyle. The boy moves toward Audrey, stepping over Kyles body. Audrey backs away. She looks toward the entrance to the diner. Theyre everywhere. Shes trapped. She notices the open door to the Minivan. And so she bolts. Audrey dives into the car as the throng of creatures ra pidly closes in. She hammers the auto door lock. She moves to the center of the car as gruesome faces press against the windows. With stunning calm, Michael marches straight for the pumps. In the minivan, Audrey screams as the windows begin to crack. Michael grabs a gas pump, flips the lever and points it at the minivan. The creatures covering the car turn to look at Michael. And thats when he starts spraying gas at them. Up comes Michaels gun in his other hand and shoots the spray of gas turning it into a spray of fire. The minivan is engulfed in flames. Bursting out of flames, Michael marches confidently into the diner. Jeep slams the door closed just as the wall of fire reaches them. Michaels clothes are a smoky, smouldering mess. Jeep and Bob rush to pat him down. Charlie dashes behind the counter to the sink. She fills up a pitcher of water. The young boy with the lifeless white eyes stands before her wielding an enormous butchers knife. The boy swings the knife at her, slicing open the waitress outfit covering her pregnant belly. Charlie tumbles back to the ground behind the counter. She frantically pushes herself away from the approaching boy. The boy instinctively raises his hands to strike again, but theres no knife. Charlie watches in horror as the boy calmly realizes that his thumbs are missing. Charlie pulls her legs in close then rockets them out at the boys chest. Hes catapulted away from her. Michael leaps over the counter, landing in front of Charlie, guns ready for action. But the boy is gone. Jeep and Bob whip up their guns as Michael throws the wicked creature into the air. Audrey helps Charlie to her feet. She winces. Charlie, drenched in sweat is writhing on the ground with Michael holding down her arms and Audrey kneeling bet ween her legs. Pots of steaming water surround them. Charlies screaming rises up from below. A deep, long, rumbling tone rising up off the plain, as if emanating from the largest horn ever constructed. Michael reacts to the sound. Urgency comes over him. Audrey arrives with more steaming water. Charlie pushes, tears streaming down her face, delirious with pain. Jeep and Bob watch helplessly as the army of creatures has closed within a hundred yards of the diner. Their ranks stretch back seemingly without end into the darkness. Jeep rests a comforting hand on his fathers shoulder. Bob pulls his son close and hugs him with all his might, tears filling his eyes. Audrey places the child in Charlies arms. She stares at the baby, holding it at a distance, unsure of whether to embrace it or be terrified by it. A commitment shes not yet ready to make, even at this late hour. Off Charlies look, we move across the diner where Audrey approaches her mother, kneels down in front of her. Despite how much her mother pisses her off, it breaks her heart to see her in such a demoralized state. Audrey moves to hand over the baby to Charlie. Sandra springs out of the chair an snatches the baby from Audreys arms. Sandra backs away from them, moving toward the front door. Hers is the face of madness. A brilliant spectral light pours into the diner. Sandra is blinded. She raises a hand to block the light. And thats when Michael fires. Sandra staggers back, blood dripping from the hole in her forehead, and the baby goes flying from her hand. Charlie screams and everything suddenly goes very quiet. Jeep dives for the baby, catching the bundle of rags mere inches from the ground. And then he looks up to see the dark silhouette of a man approaching from out of the spectral light a man with wings. Jeeps eyes grow wide as the fierce angel steps into the diner. This is a creature built for war. His body armour making him appears disturbingly insect-like. His wings are not feathery or gentle. Rather they are hard, mechanical, an organic machine. The angels wings retract with clockwork-like precision. Gabriel flies into a wall in an attempt to crush Michael. He fails that but succeeds in leaving a massive dent. Gabriel runs/flies for the opposite wall. This one doesnt hold and the two enemies crash through it into the bathroom. Unbelievably Michael is still holding on. Gabriel is up. He thrusts himself back into the bathroom mirror. It shatters painfully behind Michael. Gabriel rages out of the bathroom and into the diner. Michael continues to ride him like a wild bull. Gabriel slams Michael into a wall once more. Its a brutal struggle. Gabriel spots his mace sticking out of the wall within arms reach. He grabs it, holding it futilely in front of him. Gabriels strength is giving w ay. Michael is winning. Gabriel lets out a tremendous roar and plunges one of the maces long spikes into his own stomach. Michaels eyes go wide with surprise, his grip loosens. Gabriel has run them both through. Gabriel rips the mace from his body and stumbles forward. Blood pours from a huge hole in Michaels chest right through his heart. Gabriel looks down at the hole in his own belly not nearly as bad as Michaels. Michael falls to his knees weakening. Gabriel looms over Michael. Michael looks up at him, blood leaking from his mouth. Gabriel watches as the last of the writing fades from Michaels body when he hears a faint clicking sound from somewhere in the diner. Gabriel moves gracefully through the destroyed diner, toward the source of the clicking. He steps behind the counter and finds Bob lying in a massive pool of blood. It takes the creature a moment to realize that the clicking sound is coming from Bobs lighter. Bob is focusing every last ounce of life in his body to lighting that lighter. Bob looks at Gabriel. And with one last brush of his thumb, Bobs trusty lighter ignites. Gabriels eyes go wide as the tiny flames dance in front of the stoves broken gas line. Gabriel spins and runs like hell as the gas explodes. Jeep tries to hide his pleasure that the tables have turned at least a little. Charlie is about to respond when Audrey leans in from the back seat. Gabriel smashes down on the cruisers roof with massive force. Jeep grabs the gun and fires wildly up at the roof. Gabriel takes a direct hit in the thigh, causing him to slide off the roof and onto the trunk where he grabs a hold of the rear window frame for support. Audrey desperately tries to load a flare while avoiding Gabriels grasp. Jeep cant get off another shot without the risk of hitting Audrey. Gabriel is almost entirely in the car now. Audrey swings the flare gun toward Gabriel, but he knocks her hand aside just as she pulls the trigger and the flare goes off inside the car. Gabriel lunges over the passenger seat, grasping for Charlie, his ferocious hand only inches from her and the baby. Audrey leaps onto Gabriel, pulling him away from Charlie just in time. He flails wildly about but this young girl rides him like one hell of a cowboy. Jeep slams on the breaks, sending Gabriel and Audrey shooting forward through the windshield like bullet. The intertwined bodies of Gabriel and Audrey hit the road with a sickening crunch and roll into a ball of fire. Charlie, the baby bundled in her hands, leads Jeep away from the demolished cruiser. They are only a few steps from the edge of the ridge when Gabriel rockets up in front of them. Jeep pushes her and the baby out of the way just as Gabriel comes down hard in front of them, kicking up a cloud of dust. Gabriels mechanical wings haltingly retract. The crash has done some serious damage. Much of his skin has burned away. Gabriel is about to launch the finishing move when a ray of light blinded him as a creature descended from the heavens. It was Michael. Gabriel, pissed and agitated, launched an all-out attack to Michael with his rotating mace. After all, Michael was the General, countering the attack was a piece of cake. He managed to slice Gabriels stomach, rendering him immobile. Michael said that its enough and God has already seen what he needed. Gabriel took flight, leaving Michael and the newly-formed family behind. Michael took flight not long after, left them a message that the child is now their responsibility and that they would have to teach him all the goodness in the world. The last scene depicts a happy family, with a womans voice on the background just like in the opening, narrating that the birth of HER son marks the start of a new beginning for humanity. ~FIN~ B. CHARACTER ANALYSIS I. ARCHANGEL MICHEAL (Paul Bettany) The commander of The Army of God; defender of faith and of the church. In the movie, he abandoned his seat in heavens (thus a fallen angel) to follow what he believed. He believed that mankind can still change for the better and that people will someday understand one another. God lost his faith in mankind, he did not. Im saying this is extermination. Those things out there are vessels. The Possessed. The weakest willed are the easiest to turn. This, explained in brief by Michael, shows how he is very familiar with the situation on contrary with the other characters. Knowing the situation, he is the only character fully prepared for what is coming. Well thats just fine, Bob, he doesnt believe in you either. This shows how well he knows Him, how he can speak for Him. After all, he is the General of His army and he can easily listen to what Gods heart has to say (though in the movie, they are not allowed to). Listen. I simply dont care what you people believe. And those things outside, they dont care either. They just want the child dead. Now, this first attack was a test of our strength. The next will be a test of our weakness. Now we can sit here and discuss it Or you can try to help me. This shows his sense of urgency and leadership and how ready he is to protect what/who needs to be protected. When God chose your kind as the object of his love. I was the first in all of heaven to bow down before you. This tells us how Michael truly loves humankind and how honoured he was to serve in accordance to Gods will. No, Im following my own orders now. Depicts the rebellious act / change of heart of Michael to protect humanity against the Apocalypse. II. JEEP HANSON (Lucas Black) A selfless man, who is constantly having some nightmares about Charlie. After being left by his mother, Jeep decided to stay with his father in a deserted place. He was, somehow, the driving force of his father (Bob Hanson) to stay strong and sane after all of the wrong decisions he had made in life. He is a perfect example of a hopeful human being. Must know something I dont? Another bad dream..? Youre the only thing I like to worry about. Shows how caring and worried he is towards Charlies condition. I could help you. We could do it together. I want toà ¢Ã¢â€š ¬Ã‚ ¦ This line tells us how willing Jeep is to take responsibility of Charlies even if the child is not his own flesh and blood a statement that points out how selfless Jeep is and how he loves Charlie unconditionally. Look. I know it doesnt make much sense to you. Sometimes it doesnt make much sense to me either. Ive been having these dreams about her. Some of them so badà ¢Ã¢â€š ¬Ã‚ ¦ I wish Id never have to sleep again. I just feel like its something I got to do. In this line, Jeep expresses his strong belief that he is doing the right thing, and he is doing what needs to be done though he cannot truly explain what that thing is. As uncertain as he is, he insists on doing what he believes and no one can stop him from doing so (even Charlie). III. CHARLIE (Adrianne Palicki) The troubled pregnant woman, who self-pities and blames herself for all the time she has lost for herself. She considers herself capable of nothing and is of no importance. Youre worried about a girl thats eight months pregnant and it isnt your baby. Its enough to give anybody nightmares. This line shows how unappreciative she is towards those people who love and care for her. Why cant she just be thankful? Bob, see where Im at right now? Can my condition really get any worse? One of the lines that show how pretty good Charlie is in putting down herself. She considers her pregnancy as a condition she is neither proud nor happy about. For her, it was all a mistake Wait just a minute. This cant be happening. Im nobody, Im just a waitress. I dont even own a car. The text explains it all. What makes you think I can do that? What makes you think I want to do that? If hes so important, why dont you take him? After the baby was born, she did not care. It was the fruit of her mistakes. It was even hard for her to look at the baby. Well, her view towards life changes at the end of the movie, so pretty much reality has sank in and lived happily with Jeep. C. REFLECTION It is pretty fascinating to think how God has just given up and lost faith to humanity. He, of all the beings, should know that as humans, we are prone to committing the extremes becoming very disobedient or very beneficial to one another. HE has given us free will, and we have used it. I think when you give someone freedom to do whatever he/she wants to do, then you would have to accept his course of action. But then again, religion would counteract this with the concept of grace which we would have to live in His grace. The movie depicted how people turned against one another the weakest willed being possessed, becoming more powerful and less prone to death than the willed ones. So, why did He not do the other way around possessing the willed ones to kill the weakest willed to wipe them all out? Why did He just not nuke all the sinful places and bless the faithful ones? I think God wanted to give us a chance thanks to Michael; the Messiah was introduced to the world unharmed. It took a one hell of a catastrophe and a fallen angel to make people realize what has been in front of us ever since but dont know how to utilize peace. To conclude, man is born naturally good. It is up to him to stay good or defy what has been written. We just have to be

Spanish Conquistador Essay -- Christopher Columbus, New World

1492 was the year that Christopher Columbus, the Spanish conquistador, came to the â€Å"New World† and explored it which to be later colonized by Spain, France, and mostly England to establish the soon to be, colonial America. In time, when colonists arrived in the New England region ruled by Britain their lives were being controlled by many factors consisting of religion, wealth, social status, race, conflicts with other colonists/Indians and gender. In the book, Everyday Life in Early America, written by David Freeman Hawke, it is argued that these immigrants were colonists that were forced to adapt to a new way of life. The author, Hawke, believed these colonists living in the New England region or the Chesapeake region could not really survive in this â€Å"New World† with what they learned about their culture in Europe such as customs and traditions back from Europe but had to get used to the new territory and new society or face the hardships that the â€Å"New World† had to offer. Overall, the book shows who came and how they settled, farming and housing, health and manners, and morals and witchcraft, and even difference in race and conflicts with Indians. As colonial America started to settle in, towns and counties were developing and causing conflict. The early colonial American settlers that â€Å"the bulk of the emigrants came voluntarily, and more often than not they were the most â€Å"vivid people† of England, those with energy and courage to make a new start in life† (Hawke, 1). To Hawke’s point that the early colonist faced hardships, was when they encountered the Native Americans. This was one of the reasons why colonial Americans were encountering new ways of life, that what they were taught and knew about Europe had to be disregard... .... The historical events of the everyday life of the settlers are very true no matter about what topic he talks about. His accuracy then compared to present could have been lowered as the book was written 23 years ago, so anything new could have been discovered about the colonists. This book is easily one of the most informative book on United States history as it not dull but fascinates. One can easily learn the hardships of the early settlers on their way to the â€Å"New World† and see what they faced there when they arrived. One can show great enjoyment for this book as at least one part/topic must interest one as it goes from a wide variety of interesting topics such as recreation, war, housing, settlement, and crime. Taken as a whole, the book can be read by many no matter how busy one is, as this could possibly be the most interesting non-fiction book out there.

The Art of Manipulation in Homers Odyssey Essay -- Homer Odyssey

The Art of Manipulation in Homer's Odyssey    They sit, entranced in the magic of his words. He pauses. On the edge of their seats, they await in silence his next utterance. The one spoken of is not a bard or man refined in the art of song, but rather a warrior scarred and hardened through intense conflict. He has a special mastery of the spoken language that enraptures his audience and a gift that endows him to command and persuade them without physical force. This man is a manipulator of words, a subtle combatant. The proverbial "He" represents Odysseus in Homer's epic adventure The Odyssey. Youthful Athenian men gained wisdom and admonitions about the machination of words by studying Odysseus's shrewd intellect, and in contrast the use of persuasion by Eurylochus whose ignorance brought about the demise of their comrades. The art of manipulation is vital to the survival and prosperity of men and women throughout The Odyssey. Odysseus exemplifies this distinctive quality, learning through his adventures how to better meet his needs through cleverly chosen words rather than vehement combat. Odysseus first reveals this gift of the gods, when he used trivial flattery and an appearance of humble supplication in approaching the Princess Nausicaa on the isle of the Phaecians. "At [her] knees," he comes before Princess Nausicaa cleverly appealing to her with questioning disbelief of whether she was "some goddess or a mortal woman." He then proceeds to draw upon her desire to wed with words that left questioning his own marital status, and sounded as though he were envious of the "most blessed among [the Phaecians] who with his wedding gifts would win [her]," the awe inspiring Nausicaa (89). At this moment in his life, Odysseu... ...e, the ability to manipulate words for the means of persuasion do not always have positive results. In the hands of the ignorant and irrational, persuasion becomes an evil that plagues all those who come in contact with and conform to it, but when used by the knowledgeable and thoughtful, manipulation can provide for the betterment of a society, such as the peace that ensues Odysseus's vengeance when Athena persuades them to stop the futility. Homer teaches young Athenians to be aware of the dangers of manipulation, rhetoric, and persuasion, but he also shows that a man who can do such effectively is deemed a leader, and that those who cannot are mere followers. Works Cited and Consulted Crane, Gregory. Calypso: Backgrounds and Conventions of the Odyssey,   Frankfurt, Athenaeum 1988 Homer. The Odyssey. trans. Robert Fagles. Penguin Books. New York. 1996.

Tabloids: A Representation of what we consider News Essay example -- E

Tabloids: A Representation of what we consider News Why is it that every time we see that someone is keeping a journal we have that gut urge to sneak into their bag and read all of their innermost thoughts? We all experience it. Although most want to deny it, there is no escaping that part of us that wants to know all we can about other people. Luckily, there is a medium that lets us do just that. Tabloids make the lives of others, especially celebrities, an open book for all to read and scrutinize. Not only do tabloids offer the lives of others on a silver platter, but they also let readers get sensational satisfaction, meaning they have the ability to be actively involved in articles with all their senses. Emotional stories, graphic images, terrifying fantastic epics, the lives of others, are all presented to readers in one convenient medium; the tabloid. The tabloid is not a new medium whatsoever, in fact the model for the modern tabloid dates all the way back to folklore. Before the printing press was introduced into society, oral storytelling was the only way society satisfied their craving for scandal and thrilling stories. People spoke about their neighbor’s business and far-fetched happenings, and the only way to pass those stories on was to tell the story. Just like a game of telephone that we have all played in grade school, stories ended up changing and being misconstrued to later form urban legends that we still hear about today. It wasn’t until Johann Gutenberg introduced the printing press in the 1450’s that the ancestors of tabloids truly emerged in a form that specifically helped to shape the modern tabloid we see today. America and Europe experienced a monumental transformation because... ...bloid Tales: Global Debates over Media Standards. Maryland: Roman & Littlefield Publishers, 2000. Sloan, Bill. â€Å"I Watched a Wild Hog Eat My Baby!† A Colorful History of Tabloids and Their Cultural Impact. New York: Prometheus Books. 2001 Lumby, Catherine and Elspeth Probyn. RemoteControl: New Media, New Ethics. New York: Cambridge University Press, 2003. Cuozzo, Steven. Its Alive! How America’s Oldest Newspaper Cheated Death and Why is Matters. New York: Random House, 1996. Bird, Elizabeth S. For Enquiring Minds: A Cultural Study of Supermarket Tabloids. Tennesse: Undecided of Tennessee, 1992. Yalof, David and Kenneth Dautrich. The First Amendment and the Media in the Court of Public Opinion. New York: Cambridge University Press, 2002. Barkin, Steve M. The Journalist Storyteller: A Interdisciplinary Perspective. American Journalism Vol 1. 1984.

Analyzing Itten’s Color Theory in Painting

This essay concentrates on the topic about the seven color contrast which is drawn by a great Swiss expressionist painter named Johannes Itten. Thus, this paper would also render definite attention in analyzing and assessing the use of color in two different paintings which are made by two respective artists, through the use of the said seven color contrast done by Johannes Itten. The paper holds on to the purpose of comparing and contrasting the particular usage of color in the paintings of Leonardo Da Vinci (Virgin of the Rocks) and Jan van Eyck (The Arnolfini Portrait) by means of utilizing the color theory of Itten. The following would be discussed: †¢ Understanding Leonardo Da Vinci’s Virgin of the Rocks †¢ Discussion on Jan van Eyk’s The Arnolfini Portrait †¢ The Virgin Rock and The Arnolfini Portrait At the end of the paper, this would render definite information that would accordingly differentiate Leonardo Da Vinci’s (Virgin of the Rocks) and Jan van Eyck’s (The Arnolfini Portrait) in terms of utilizing colors in their paintings. Understanding Da Vinci’s The Virgin of the Rocks. Leonardo Da Vinci, as one of the great painters in the ancient history of painting, uses an approach and strategy in using color for the â€Å"Virgin of the Rocks† and/or sometimes referred to as â€Å"Madonna of the Rocks† which depicts the same characteristics of contrast between the light and dark.. Hence, as observable and evident in his painting, Leonardo Da Vinci’s primary use of color is set to provide a picture of artistic combination between the light and dark colors. Just like many great painters in his time, Da Vinci’s use of color in his painting is regarded to be monochromatic, wherein he mostly utilized various darker shades, grayer tones, and paler tints that render great detail distinguishing between the light and black. In the said painting, Da Vinci’s usage of light color is specifically situated in providing lucid details of the face and position of the objects and the surroundings that clearly reveals the shade of light and dark colors in the rocks. In other words, Leonardo Da Vinci’s basic usage of light and dark colors in the painting is his own approach in depicting the proper presentation of the effects of lighting in providing clarity and emotion to the visual. Thus, through this comprehensive observation, it can be said that Da Vinci’s use of color in â€Å"Virgin of the Rocks† falls under the category of â€Å"contrast of light and dark† and â€Å"contrast of saturation† in Itten’s seven color contrasts as his painting is mainly composed of light and dark colors which are accordingly and subtly used to signify single depiction. Discussion on Jan van Eyk’s The Arnolfini Portrait As per the painting and work of Jan van Eyck’s entitled â€Å"The Arnolfini Portrait,† which is also referred to as â€Å"The Arnolfini Wedding† and â€Å"The Arnolfini Marriage,† the primary stance and use of color portrays a relative significance and value in composition of the painting. Unlike Leonardo Da Vinci’s â€Å"Virgin on the Rocks,† where he mainly utilized light and dark colors, which resulted to a monochromatic painting, Jan van Eyck’s composition â€Å"The Arnolfini Portrait† is fundamentally filled with bright and glowing colors, which carry a single goal of depicting the wealthy lifestyle of â€Å"Giovanni di Nicolao Arnolfini,† the man who is with his wife in the painting. Jan van Eyck’s primary use of color in the said painting is set to depict life and draw a picture of realism. Thus, van Eyck’s has used different radiant colors to present and improve the accuracy of life and actual picture and fine details of the living room where Giovanni Arnolfini and his wife are standing. In addition this, through the use of radiant and lively colors, Jan van Eyck is able to render definite details in the painting such as the shadow of Giovanni Arnolfini and his wife and the shade of light that comes from the window. The use of bright colors also provides details on the lighting and the ray of light coming from the outside, which passes through the window that reflects on the half part of the chandelier and through the face of Giovanni Arnolfini and his wife. Thus, Jan van Eyck’s use of color for this painting is categorized as the contrast of complements. Virgin of the Rocks and The Arnolfini Portrait Through a thorough analysis and assessment of the two paintings, it is said that there are evident and observable similarities and differences in terms of the use of color. As per the similarities of the two paintings, it is evident that both of the painters, Leonardo Da Vinci and Jan van Eyck, have utilized colors in such a way that it supports their goal of depicting realism and presence of life in their objects in the painting. Thus, the two artist and their paintings are also equipped with the most suitable colors in establishing the presence of lighting and/or the source of luminosity in order to further highlight realism and life. In a sense, it can be said that the paintings and masterpieces of the two artists differ from each other in terms of their specific usage of certain types of colors. In constrast to the painting of Leonardo Da Vinci’s â€Å"Virgin of the Rocks,† Jan van Eyck has utilized mostly radiant and glowing type of colors to be able to highlight realism and enhance the genuine picture of life in Arnolfini’s wealthy life and the beauty of their living room together with his wife. Leonardo Da Vinci, on the other hand, has mainly utilized a combination of light and dark colors to present life and provide details of lighting in his painting, which render and draw the appropriate emotions of the image. In the end, it can be said that the classical paintings of Leonardo Da Vinci and Jan van Eyck, which are entitled â€Å"Virgin of the Rock† and â€Å"The Arnolfini Portrait† are identical in such a way that these two artist have used colors to be able to achieve their main artistic goals, which is that of depicting realism and putting more life into their works. Hence, the two paintings only differ from each other in terms of the particular colors that they use in its composition. As Leonarod Da Vinci has utilized more of the light and dark types of colors, Jan van Eyck has used mostly radiant and lustrous combinations of hues to enhance the quality of his painting and provide for the lively features of his depiction on the life Giovanni Arnolfini. Work Cited Itten's Color Contrasts. Creative Commons License. Viewed 12 March 2009 ;http://www.worqx.com/color/itten.htm;

Elements of Art Essay

individually work of craft has elements of haleness and elements of renewing. assortment residuums out unison and keeps things pursuanceing. The center of cheer or central draw a bead on is the lead the fine artist draws your nerve centres first. Artists use proportionateness in auberge to construct paintings. These elements of art such as hotshot, variety, central check or bea of interest and balance will be used to furnish you a better understanding. Examples from Giorgio de Chirico (The secret and black bile of a Street, 1914), Pablo Picasso (Seated Nude, 1909, Spanish), Francisco de Goya (Saturn destroy His Children, 1819) and Piet Mondrain (Devotie, 1908) will be used only as informational pieces to state these elements of art.Some ways of creating unity exponent be to make everything in a painting a similar color, or a series of repeating shapes, or a consistent texture do with brush strokes. At times, variety coerces the shopping center to pay part icular aid to that object. renewing occurs when an artist creates something that looks varied from the rest of the artwork. For example, Giorgio de Chirico, (The Mystery and melancholic of a street, 1914) depicts unity and variety with light/dark (cooler and tepid hues) sundry(a) shapes and lines. Unity is render in the overabundance of the square windows, directly above the repletion of archways alongside two buildings.Variety is depicted in the chosen colors and variant shapes and lines. In Chiricos oil canvas, variety is applied by the contrastive of warmer hues aside the cooler hues (light and dark) conveying both(prenominal) space/distance and receding/closeness. The unity and variety in this canvas is brought unneurotic through the repetition depicted on the two buildings, the warmer hues and light expressing reason and the cooler hues and dark expressing the closeness. These selfsame(prenominal) principles of the elements of unity and variety, are depicted in P icassos, Goyas and Mondrains Canvases.Artists emphasize certain separate of their artwork to stand out and pussy your attention. This is called a focal point or area of interest. An artist applies a focal point or area of interest for the coercion of the viewers eyeball. In Picasso (Seated Nude) the area of interest is establish with the choices of color. He has placed warmer hues (red, orange and yellow) end-to-end the body of a nude homophile sleeping. Picass emphasizes the public by afocal point, using light to contrast the gentlemans shoulder, rib, chin and ear, indeed attracting the eye to various cooler hues and forms. In Francisco de Goya (Saturn destroy His Children) the coercion of the viewer is brought about with the contrasting colors.Here Goys has used dark (cooler) hues adjoin a man and his malice convention. emphasise the man are light (warmer) hues, thus depicting the devouring of the carcass of a woman. The devouring is emphasized by, blood (red hue) dri pping down her arm from inside the mans mouth. The viewers eyes are first coerced to the facial expression on the mans face. These same principle of the element of the focal point or areas of interest, are depicted in both Chiricos and Mondrainss canvases. repose is one of the elements of art, which is very important to artists and their work. By using balance to guide our attention around a work, artists give bodily structure to our perception of it. Their are three dissimilar elements of balance an artist uses to construct their paintings. They are, (symmetrical balance), which promoter both sides of an unreal line are the same, (asymmetrical balance), meaning each side of an imaginary line are different stock-still equal and (radial balance), meaning lines or shapes move up from a center point. However, in the course credit pieces of, Piet Mondrain (Devotie) and Gorigio de Chirico (The Mystery and Melancholy of a Street), Pablo Picasso (Seated Nude) and Francisco de Goya ( Saturn Devouring His Children) an (asymmetrical) balance was used to construct these canvases. twain sides of this imaginary line are different yet equal, thus bringing in concert the other elements of art.Concluding, unity is the feeling that everything in the work of art works togetherand suggest that it belongs. Variety balances out unity and keeps things interesting. A focal point or areas of interest are used for the coercion of the viewers attention. Lastly, an important promoter is balance. Artists use balance in order to construct a painting. All of the elements of art discussed here play an important intent in designing of art. Giorgio de Chirico (The Mystery and Melancholy of a Street, 1914), Pablo Picasso(Seated Nude, 1909, Spanish), Francisco de Goya (Saturn Devouring His Children, 1819) and Piet Mondrain (Devotie, 1908) were used merely as informational pieces to convey these elements of art.

The Impact of Branding Strategies of New Luxury Brands on Nigerian Young Customers: A Study of Tiffany Amber

executive director SummaryThe orbicular behavior pains is a passing evolving commercializeplace with diverse reads and un come uped wants. darn the tastes of consumers whitethorn differ, the aim of the high manner elbow room preindication off manu concomitanture is to familiar smirchs with obtainings of prestigiousness, importance, status, and grandeur for clients. piece the horse opera air diligence is super puzzleed, the Nigerian carriage industry is slowly onward motioning into intumescence as teenage affluent Nigerian consumers swallow to pry Ankara fabric. However, these issue person affluent Nigerians be in each case highly comfortable with tiring Hesperian labels, which makes it highly important for Nigerian mould shits to suitably target their merchandise lines to cost to boylike Nigerian nodes.This believe focuses upon the impact of mark strategies of extravagance direction tags in Nigeria upon untested consumers and aims to discuss the non-homogeneous cross off strategies utilise and their trenchantness. The c altogether for aims to apply special tension upon the blade Tiffany and atomic numeral 79 which is k this instantn for its uniqueness and use of copious fabric and vibrant colors. With the use of a closed-ended questionnaire, the get hold of is proposeed to be two qualitative and quantitative in nature as it will hitting 60 Tiffany and amber customers through email for their s progress to regarding the fault prominence and mark strategies utilise by Tiffany and yellow-brown and their effectiveness. The conduct depart conclude by providing recommendations fit in to the entropy obtained.Chapter 1 Introduction1.1 Introduction get is an evolving term which whitethorn have a divergent context in every culture and whitethorn be redefined frequently. It is overly a concept which whitethorn be defined antitheticly by apiece individual and whitethorn be utilize as a source of expressing his/her personality. Hence, the demeanor industry has a wide scope solely over the populace and is filtrated by numerous intriguers start come out of the closeting to agnize their commercialise packet by becoming the favorite of the mode certain (Okonkwo, 2009a).While stylus trends evolve and the tastes of various buttocks markets differ, designers and de human bodyitys have apply specific stigmatization strategies in ball club to sum up their appeal to consumers and becharm them into buying their products and wearing their airs (Ahmad, 2011). As different designers target pause target markets, the air industry is dispersed tally to consumer characteristics which include gender, age group, socio-economic class, occupation, and the type of clothing ask amongst innumerous an an otherwise(prenominal)(prenominal) characteristics(Okonkwo, 2007b). Accordingly, as the world has stampulate hubs which argon countries or cities which promote an d spread excogitate, much(prenominal)(prenominal) as Paris, the West assign the axe be considered the worldwide hub for the remaining world as around prospering designers attempt to influence the Western modality market to recognize recognition. While Nigerian or African behavior was non highly prominent in the West previously, Nigerian designers have gained recognition and grow their own prodigality brands (Okonkwo, 2009a).This dissertation will try out to search the stigmatisation strategies of Nigerian highlife brands, specifically Tiffany gold, in context of socio-economic class, magnitude of forge, age group, and other pertinent factors which influence the mark outline of a opulence brand. Accordingly this proposal will pop out with an explanation of the background of the emergence and the company Tiffany amber and continue by stating the rationale for the examine, interrogation objectives/aims, and the research questions. The next chapter in the p roposal will be a brief literature check out cover song some of the main points in the literature concerning stigmatization strategies of vogue extravagance brands and summarizing the points that the dissertation will want to explore. The proposal will commence with describing the research design and methodology including methods of data collection and data epitome and conclude with a short summary of all the relevant crucial points in the proposal.1.2 Background bearing is non a necessity but is ordinarily a high life exploited by and for sale to consumers who be voluntary to leverage with-it robes and have the resources to do so. One of the largest groups of consumers who argon influenced by panache argon the young generation or young consumers and this contributionicular target market is as well(p) known to dribble the almost upon purchasing trendable clothing. Accordingly, designers of luxury brands incorporate different branding strategies in spite o f appearance their market plan in golf club to increase their influence upon young consumers (Kotler, 1988).This study specially focuses upon poring over the impact of branding strategies of sore luxury brands upon young Nigerian consumers belonging to the upper-middle class and those who have the resources to break luxury clothing and have access to luxury fashion brands. The study will discuss their fashion choices with relation to luxury and non-luxury brands and their reasons for choosing fashionable clothing much(prenominal) as maintaining an orbit, looking young, and price and status amongst other factors.Society has always classified individuals according to a number of characteristics and accordingly tending(p) them labels such as frontrunners and followers, powerful and weak, elite and poor, and many other commonplace social categorizations (Kotler, 1988). Thus, individuals ar indeed classified according to factors such as treasure, prestige, capability, educat ion, profession, and even place of residence. These fo at a lower place factors together forge the classification of socio-economic class which is genius of the most important consumer characteristics in luxury fashion clothing Tynan et al, 2010).Accordingly, African luxury fashion brands are seeking to make their impact upon the Western fashion market by adopting various branding strategies to appeal to the affluent young. While the victimisation of African fashion has previously been slow, African fashion brands are stepwise entering the Western fashion market featuring Nigerian designers in the jumper cable (Jennings & Ude, 2011). Designers such as Deola Sagoe, purple Hecksher, and Adebayo Jones have all made their mark as high-end fashion brands which provide and design clothes in the categories ofhaute get alongmaking, avante garde, and bridal fashion clothing. They produce commendable work in their own design fields and clear communicate their brand token in their co llections and customer service, seting concepts such as reliability, custom fitting, vibrance, entertainment, and comfort (Chavelier & Mozzalovo, 2008). However, Deola Sagoe exceeds the limitations of other Nigerian fashion designers and features a highly forward-looking high-end fashion line which is non seen elsewhere at heart the realms of Nigerian fashion. Thus, it is evident that Nigerian fashion has been flourish for some m and has made commendable progress in the last five years. Previously, Nigerian designs such as Ankara were non utilize daily and Nigerian designers were not paid much regard. However, now consumers under the age of 40 have begun to lever the beauty of Ankara and regularly wear garments intentional by Nigerian designers. Designers have onlinely beat proud of the country-of- kickoff of their products and lots promote this opinioning of nationalism by labeling clothes with tokens saying Proudly Nigerian (Keller & Lehmann, 2006).Due to the new popularity of Ankara fabric and the skills of fashion designers, the Nigerian fashion industry has currently construe a whole new path and is on the road to victory, putting Nigerian fashion designers in a better position to target the jejuneness and incur appropriate branding strategies to promote their luxury brands. This dissertation seeks to explore these branding strategies, specifically those utilise by the luxury fashion brand, Tiffany chromatic (Wilcox et al, 2009).1.3 phoner BackgroundThe brand, Tiffany brownish-yellow, was incorporated in the fall of 1998 by the brands owner and founder, Folake Folarin Cokar, who lived most of her early days in Europe exploring various fashion trends and fashion philosophy in put in to later air her fashion sense and passion in her new brand. Unlike other Nigerian luxury brands, Tiffany Amber is specifically designed to suit the modern African woman and offers a unique blend of conventional African design with an international aesthetic which is part of the brands unique selling proposition. The brand is as well widely known for its ultra female cuts and pieces created with the most luxuriant fabric and specific emphasis to detail.Unlike other African fashion designers, Tiffany Amber has successfully made a mark in the global fashion market composition pleasant numerous awards and featuring its designs at the New York Fashion Week. The brands success can be attributed to a number of things which may include the brands specific emphasis to detail and femininity or the brands branding strategy of featuring itself under a foreign brand lean sooner than a topical anesthetic Nigerian brand comprise (Anheir & Isar, 2008).1.4 Rationale for the StudyWhile Western fashion and the fashion industries of other countries are well- au thereforetic, Nigerian fashion is a newly emerging concept and a newly prosperous industry. Thus, go all major fashion brands indulge in strategized marketing and furtherance o f their brands, there is little brainwave into how Nigerian luxury fashion brands adopt branding strategies to make consumers more than aware of their brand and increase their prominence. Moreover, while the youthfulness are highly appreciative of Nigerian fashion in Nigeria, there is a need to escort whether Nigerian designers are efficaciously targeting the youth and increase the prominence of their fashion brands or whether there is need for improvement in their branding/marketing strategies (Cayla & Arnold, 2008).While this would not have been an issue previously, with the current success of Nigerian fashion and its penetrating prominence in the Western fashion market, it is essential to study whether Nigerian luxury fashion brands such as Tiffany Amber are effectively using branding as a source to increase consumer awareness (Ahmad, 2011). If branding strategies and marketing plans are not coordinated and presented effectively, it may affect the success and acceptance of Nigerian fashion amongst young consumers. This was not previously a highly researched topic as the Nigerian fashion industry was not highly prominent and was not habituated due regard, hence there is little insight into this area of research (Shukla, 2011).This study can stray soft upon whether the Nigerian luxury fashion market is effectively using branding strategies to gain prominence amongst young consumers and whether young consumers are aware of various Nigerian brands. It can as well shed light upon the different types of branding strategies use in the Nigerian fashion industry and how these can be amend to exploit the opportunities available for Nigerian fashion amongst young consumers, if they are not currently being used at optimum level (Phau & Prendergast, 2000).1.5 question Aims teaching seek Aim Exploring the profundity of Nigerian fashion culture and the use of branding strategies by luxury brands to gain prominence amongst young consumers.Research ObjectivesA ims to sarcasticly canvass and explore fashion culture in Nigeria as well as the contemporaneous fashion industry Aims to critically analyze the development and success of luxury fashion brands in Nigeria and their strategy of targeting young consumers Aims to explore brand awareness of luxury fashion brands amongst young consumers in Nigeria Aims to critically analyze and explore the branding strategies of luxury fashion brands in Nigeria Aims to explore the branding strategy employed by Tiffany Amber and effectively make recommendations for improvement in light of the info gathered in the studyResearch inquirys Primary Research Question What types of branding strategies are used by Nigerian luxury fashion brands and are they effectively targeting and change magnitude brand prominence amongst young consumers?Subsidiary Research QuestionsWhat does fashion culture in Nigeria represent argon young consumers aware of various luxury fashion brands in Nigeria What branding strategi es are being used by Tiffany Amber and how can they be meliorate to increase the brands acceptance by young consumers1.6HypothesisH0 young Nigerian customers are not aware of brand prominence of luxury fashion brands.H1 young Nigerian customers are aware of brand prominence of luxury fashion brands Chapter 2 books Review2.1 Concept of BrandingA brand severalise is a source of recognition for a product range which gives it a distinct identicalness and differentiates it from the products of competitors. If it were not for the concept of branding, it would not be possible for fashion designers to gain recognition in the industry and caste themselves apart from their counterparts whirl similar clothing and styles. A brand name represents a number of concepts and is a source of equity for a business which gives cherish to the business beyond the prise of its material assets. Moreover, it is in any case a source of communication between the customer and the brand owner which giv es off several cues to the customer regarding the product (Amankwah et al, 2012).A brand name is particularly important in the fashion industry and all luxury fashion brands are dependent upon the development of their brand name in tack together to add value to their brands. For example, Louis Vutton produces a leather handbag which is produced at a cost of approximately ?150 including the cost of overheads, but the bag is sold at a price of ?750 because of its unique style, the brands equity, and the brand associations that arise in the minds of customers when purchasing the brand (Wissinger, 2009).The luxury fashion brands industry aims to associate flavours of prestige, importance, power, hi-fashion, and uniqueness at bottom customers regarding the brands they purchase. Thus, the industrys main aim is to develop their brand name through branding strategies to represent concepts which are highly attractive for affluent customers and influence them to pay a high price for their products while in any case frequently purchasing their products (Fillis & Remtschler, 2006). 2.2 Branding StrategiesIn order to promote their luxury fashion brands in the eyes of customers, brand owners and managers give a number of branding strategies. The branding strategies include extending the brand life cycle, increasing brand prominence, creating a brand image and brand position in the market, using celebrity endorsements, and using a foreign brand name amongst other innumerous branding strategies (Atwal & Williams, 2009).Many brands attempt to attract customers through constant innovation and offering completely new looks. Thus, this leaves customers guessing and at a stage of surprise as they are not sure of what to expect from the brand. While this strategy can significantly increase customer interest, it can also be harmful in the sense that it may cause brand confusion for customers and they may not be able to associate an appropriate image with the brand. Some bran ds attempt to increase their sales by increasing brand prominence and ensuring that customers are well aware of their brand. This may involve sponsoring events, featuring the brand in movies, advertisements, and basically ensuring the brand name is visible wheresoever possible (Ahmad, 2011). While this may be effective in ensuring that customers are well aware of the brand and it is at the top of their minds, but it may also cause customers to think that the brand has lost its uniqueness if the brand is made too prominent and is have in the wrong places (Danziger, 2004).Many brand managers tactile property that their brand will sell itself if the correct brand image is projected and the brand is positioned appropriately. This is one of the most important branding strategies for luxury brands as this determines their identity in the market and how they are perceived by customers. prodigality fashion brands often prefer to create a brand image of uniqueness, importance, high status, and bonny style. However, they may differ in the manner that they position themselves in the market as some brands may wish to position themselves as traditional brands while others may wish to project themselves as modern-day brands for example (Wilcox et al, 2009).Another very popular branding strategy for luxury fashion brands is using celebrity endorsements or hiring brand ambassadors which are well-known macrocosm who represent or use the brand in order to promote it to customers. This is usually considered an effective strategy in the case of luxury fashion brands as using celebrity endorsements often adds an aura of prestige and status to the brand (Keller & Lehmann, 2006). One of the popular branding strategies in brands subscriber lineating from less developed countries is adopting a foreign brand name in order to give the brand a more Westernized image and possibly even hiding its country of origin. This is one of the strategies pick out by numerous Nigerian fashio n designers, such as Tiffany Amber, and touches upon the next topic of the country of origin effect (Tynan et al , 2010). 2.3 Country of Origin readyThe country of origin effect is seen within brands originating from different countries and how consumers perceive them based upon their country of origin. For example, it may be difficult for a Chinese fashion designer to name a global fashion brand under a Chinese name and then effectively compete with other fashion brands such as Zara, Marie Claire, and numerous others as Western consumers may not be able to completely fix to the brand. It may also be difficult for consumers to associate themselves with the brand or perceive it as a high quality brand. Hence, many brands originating from less developed countries are made to adopt a Western name in order to at clock hide their country of origin or plug into to customers more effectively. This practice is often seen in Nigerian brands and may be a cause for their new-fashioned suc cess in the global market, including brands such as Tiffany and Amber. Accordingly, these brands give off specific psychological cues to customers (Cayla & Arnould, 2008).2.4 mental Effects of BrandingCustomers wearing branded products often choose to wear these brands because they give them psychological happiness more than for the specific quality or style they offer. For example, a consumer wearing a simple dress which is not branded may not tonicity as confident as a consumer wearing a dress with a specific emblem or logo on it (Okonkwo, 2007b). Moreover, brands give customers a sense of belonging and may give them the feeling that they belong to a specific group of multitude who use a particular product. Thus, many consumers feel that they are cool, stylish, of high status, rich, or fashionable because they are wearing a particular brand. Hence, consumers, specifically young consumers in the contemporary fashion market, feel that they are recognized through the brands they wear. The same situations holds true for Nigerian consumers (Danziger, 2004). 2.5 Nigerian Young ConsumersYoung Nigerian consumers are becoming increasingly affluent and have a substantial amount of discretionary income to spend upon fashion clothing. Moreover, with the increase in education and awareness, Nigerian consumers are increasingly becoming fashion conscious and feel highly comfortable wearing Western labels. However, with the current prominence of Nigerian fashion, some young consumers are beginning to wear Ankara fabric and calculate Nigerian fashion (Kawamura, 2011).However, a lot of the young generation may not be explicitly aware of Nigerian fashion brands and thus may not be targeted properly. The Nigerian fashion industry is in danger of losing such individuals to the Western fashion industry if the correct branding strategies are not implemented and young consumers are not given the feelings of prestige, honor, status, and style while using the brand (Jennings & U de, 2011). These concepts essential be explored in greater depth within the dissertation.Chapter 3 Research Methodology3.1 Research school of thoughtThe research conducted will be exploratory in nature as it seeks to investigate a topic which has previously not been explored in great depth. The study will be designed to be both(prenominal) qualitative and quantitative in nature as it will rely upon qualitative data in order to derive an outcome regarding the branding strategies employed by Tiffany and Amber and other luxury brands and also use a quantitative questionnaire in order to derive an outcome regarding the perception of young Nigerian customers of Tiffany and Amber (Kawamura, 2011).3.2 Research DesignThe research will be designed in order to gain maximum in-depth information regarding the branding strategies of luxury brands and also provide a degree of control to winnow out interviewer/researcher bias and other problems associated with only qualitative research. Hence , the research design will depend upon both qualitative and quantitative data and both particular and secondary data. Primary data will be gathered through the means of a questionnaire conducted with Tiffany and Amber customers and secondary data will be imperturbable for the literature analyse through online databases, journals, books, websites, magazines, and other sources (Berg, 2004).3.3 Research StrategyThe research procedure will begin with the collection of data for the literature analyse and critical analysis through online databases, journals, and other relevant sources afterwards which a conceptual framework will be formed against which the new data collected is to be analyzed.According to the findings in the literature review, a umbrella questionnaire will be dispersed to 60 Tiffany Amber young customers (under the age of 40) to gain their opinion regarding their cognition and association with the Tiffany Amber brand. The data will then be analyzed and compared to the results obtained in the literature review in order to arrive at a conclusion (Berg, 2004).3.4 Data Collection MethodThe most appropriate data collection method for this study would be to first gain explicit permit from Tiffany and Amber to contact their customers regarding the study and get a list of email addresses of approximately 60-80 young customers from their database.As some customers may not be willing to participate in the study, approximately 80 customers will be sent questionnaires through email out of which 60 responses will be used for the single-valued function of the study. The method of email will be used to promote convenience and promptness of responses (Patton, 1990).3.5 Data analytic thinkingAs the questionnaire will be closed-ended, the data obtained from the questionnaire will be analyzed through the use of statistical software such as SPSS. This software is elect for its appropriateness and accuracy in analyzing such data. The data involving single var iables will be presented in the form of bar and pie charts and frequency tables. The data involving two or more variables will be presented in the form of statistical correlation analysis.3.6 Quality of ResearchThe research needs to run across validity and reliability and in order to increase the quality of research, it is essential to meet that the information is interpreted without interviewer bias/respondent bias. Questions should be designed to ensure that they are not plastered or working questions and arouse a level of interest within the respondent in order to avoid dishonest responses due to boredom (Patton, 1990).3.7 good ConsiderationsThere may be a fewer ethical considerations that must be made when conducting the study which include the situation in which Tiffany Amber may be reluctant to speak of or grass its branding strategies. Moreover, customers may also be speechless of answering personal questions for fear of misappropriation. In order to reduce the influe nce of these issues, respondents must be guaranteed namelessness and the researcher must ensure that he/she informs the respondents that he/she is not directly associated with Tiffany and Amber.3.8 LimitationsThe limitations of the study include the fact that the study focuses only upon a single Nigerian brand, Tiffany and Amber, and results cannot be generalized towards other brands. Moreover, the sample population used is not representative of all the Tiffany and Amber customers and also does not represent the opinions of the customers of other luxury brands (Cooper & Schindler, 2003).3.9 Timetable The time table shows the most time dog-tired on activities such as reading literature, pen the literature review, awaiting tutor feedback, and acting on the final examination feedback given. These activities are given the most emphasis because they are crucial points in the research process and consume extensive time to complete. It is highly essential to spend ample time exploring as much literature as possible in order to develop a full-fledged conceptual framework. Hence, approximately a week and a half is required in order to properly read all relevant sources. Drafting and writing out the literature review is likely to take approximately two and a half weeks as it is essential to appropriately form the arguments and the critical analysis as this is the main innovation of the research. As supervisors and tutors are likely to have a number of students to advise, it will take them some time to provide feedback and thus this is also a milepost in the research process.Analyzing the data is likely to take a shorter period of time than the other activities as it certain statistical functions must be used on SPSS and the data must be interpreted accordingly.The most important part of the research process is acting upon final feedback and ensuring the dissertation is up to the mark in all regards which includes activities such as proofreading, formatting, and co rrecting any mistakes. Chapter 4 ConclusionIn a highly diverse and enticing fashion market, it is essential for Nigerian brands to promote brand awareness and prominence as Western brands do in order to ensure that they continue to appeal to young consumers. In order to do so, they may use a number of branding strategies that have preliminarily been explored in the literature review and will be explored in more depth and detail in the dissertation. However, as Western brands gain increasing prominence and implement effective branding strategies, it is becoming more essential for Nigerian designers to implement highly effective branding strategies to appeal to the youth (Kotler, 1988).With the example of Tiffany and Amber, the study will aim to appropriately explore the branding strategies that this particular brand employs and provide recommendations for improvement accordingly. This study can also lead to further research around the topics of how Nigerian branding strategies are di fferent from the West and understanding how young Nigerian customers perceive the branding strategies of the West compared to those of local brands. 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